“Isang Angkan, Isang Diwa, Isang Kompanya!”
This book is about culture and
management. Specifically, it deals with the uses of traditional structures and
values in developing a Filipino corporate culture. It is suggested that for management to be
effective, it must have the support of the psychology of the people working in
the enterprise. This can be achieved by fine-tuning the management style to the
culture values of the society wherein the
corporation operates. I strongly believed to Jocano that many
managers overlook the fact that management is an activity shaped by the
interaction of people working organization and affected by the cultural
tradition of the larger society outside of it. He pointed out that Western
corporate structures, Filipino management style. As an ideology of excellence
and development: Western Science, Filipino values can merge successfully.
Jocano also stated that, if the company is to survive and prosper , it has to
match its business strategy with a
strong program of value reorientation that will enhance its corporate culture,
substantiate its technological competence with strong corporate values that can
serve as the basis of moral consensus in decision making and allow the workers
to realize their potentials as members of the corporate group. the key to our
progress lies in our ability to rise to a higher place of developmentwithout
losinng oy sullying our cultural identity on uour own homeland. This is the
essence of management by culture. As I qoute to his rallying challenge is “
Kaya ko, Kaya mo Kaya Natin!”
Jocano also stated that,
Modernization does not mean inevitably Westernization. The machines may be derived from the West, but the
management of technology, including the giving of brand names of products, can
remain indigenous. Calling attention to the integration of traditonal
structures into modern corporation does not mean going back to the primitive
ways of doing things. He said, “it means elevating the traditional culture to
the level of modernity and implanting the modern corporation deeply into the
traditional ground, thereby providing it with a solid foundation, supported and
nurtured by the cultural psychology of the people. Successful corporations can
serve as the living symbols of Filipino capabilities.
The following are suggested
traditional structures upon which Filipino corporate values can be nurtured and
enabled to flourish. I qouted it here in
my blog because, it is important in modern management in our society.
According
to F. Landa Jocano
Suggestion
1: Corporation organization as angkan
The concept of angkan
can be used as symbolic representation of native sentiments to enhance
teamwork, cooperation and loyalty among the employees and workers.
Suggestion
2: Corporate manager as bagani
As a control mechanism
of the corporation can be imbued with strong bagani sentiment to work not only
for the profit of the company but also for the welfare and well- being of the
employees
Suggestion
3: Filipino corporation as mag-anak
The rank and file employees can be
imbued with mag-anak sentiment of pananagutan, pagbabahala and karangalan not
only to their respective personal or familial interests but also towards the
interest of the company.
Suggestion
4: Quality circle as a samahan
It can be utilized to effect
standard and quality control over products, positive relations between labor
and management, standardization of wages, and motivation for excellence in task
performance.
The rallying setiment
shall be: One Kin group, One spirit, One
Company.!
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